"Why would VIA be interested in S3 graphics? Because of the integrated market share. Currently VIA has no integrated chipset for the Intel Celeron and VIA/Cyrix processors. This leaves Intel to dominate the market with the i810 and i815 chipsets. Currently if one walked into a Best Buy or CompUSA and was looking at a Intel Celeron computer, it would almost for sure be powered by an Intel i810/i815 chipset."
FULL STORY @ VIAHARDWARE (http://www.viahardware.com/pm133.shtm)